The dedicated streaming media device market continues to heat up.

Today, Amazon announced the latest addition to its streaming media Fire TV lineup, the Amazon Fire TV Stick 4K.

Amazon is calling the device “the most powerful streaming media stick available and the first to support Dolby Vision and HDR10+.” It’s the newest update to its best-selling Fire TV stick and, according to the company, 80 percent more powerful.

The Fire TV Stick 4K delivers access to a catalog filled with thousands of 4K Ultra HD, Dolby Vision, and HDR10+ content, thanks to its new quad core, 1.7GHz processor, which will bring consumers a faster streaming experience, quicker load times, and better picture quality.

Along with the new features, the Fire TV Stick 4K continues to provide consumers access to an array of channels, apps, Alexa skills, live TV options, music streaming services, and more.

In addition to the Fire TV Stick 4k, Amazon has announced an all-new Alexa Voice Remote. This upgrade includes a variety of new features, such as dedicated power, volume, and mute buttons. The new remote provides full control over your TV and other home entertainment equipment, and comes along with the ability to use voice commands to find and control content. It’s compatible with all the latest generation Fire TV hardware.

The Fire TV Stick 4K will ship on October 31 and is now available for pre-order from Amazon for $49.99.

The all-new Alexa Voice Remote will also release on October 31 and will come bundled with the Fire TV Stick 4K. It's available for pre-order as a standalone remote control for $29.99. In addition to the Fire TV Stick 4K, the next generation Alexa Voice Remote will be bundled with the Amazon Fire TV Cube streaming media box, available for pre-order now for $119.99.